The Design field of study guarantees two studios specializing in graphic design (Studio of Graphic Design 1, Studio of Graphic Design 2) and a studio specializing in product design (Studio of Product Design). The importance of this field of study is essential nowadays. A designer enters the process of designing the output (whatever that may be – a book, a website, a motorcycle, or a sink) much earlier than in the past. The conception of the studies in the Design field of study corresponds to contemporary requirements on the designer to be equipped both with excellent knowledge of available tools (especially of software), to be ready for life-long education, and to be an outstanding personality with a wide knowledge of culture and humanities. Emphasis is put during the course of the studies on the following areas: 1) continuous development of functional literacy in technologies and software essential for practical output in the field. (The Design field of study uses the workshop and intensive course formats which are not embodied in the curriculum on a fixed basis but rather extend the studio course. 2) Development of knowledge in art history, visual culture, and design. 3) Development of skills vital in contemporary design practices, such as independent seeking of tasks and work opportunities, organizational and presentation skills.
The Design field of study emphasizes the link between the school assignments and professional practices. This goal is achieved by cooperation with external subjects (companies, not-for-profit subjects or NGOs), and by the workshops and presentations held by notable designers.

The BA graduates have an overall knowledge of the whole discipline and sufficient practical experiences in their particular specialization. They have a sense of orientation in the technological and tool background of their discipline, they have mastered the software used in designing practices and they are ready for life-long education in their discipline. The BA graduates are not only knowledgeable in the history and current state of their discipline, but have also mastered the prerequisite for team work both in their own and in neighboring disciplines.

The graduate of the Design field of study is ideally a strong personality equipped with the potential to succeed in the practices of graphic or product design. She is also competent to professionally succeed in similar disciplines, such as polygraphy, advertising, and media. The studio-based format of training with a high share of tutorials systematically completed with short-term intensive courses and workshops lead by practicing professionals develops the competency in the students to actively seek job opportunities, make independent decisions, and boldly present their projects and achievements.

prof. akad. soch. Jan Ambrůz