Course detail

Typography and Type Design 2

FaVU-1TTaP2Acad. year: 2023/2024

The course is a continuation of Typography and Type Design 1 from the winter semester. For current design practice, the use of author's typeface is subject to the purchase of a software license. Students are introduced to the international context, selection of appropriate book typographic typefaces, typesetting and page darkness settings. Examples of typographic treatment of stock materials and what to avoid are shown. At the end of the seminar we will look at the future of type and its medium as such in the context of motion design in 3d or virtual reality. 

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Entry knowledge

Typography and Type Design 1. 

Rules for evaluation and completion of the course

The following conditions are set for the award of credit: participation in classes and active involvement in projects.

 
Attendance is compulsory (2 unexcused absences allowed).
Higher number of absences can be compensated by submitting an alternative assignment after agreement with the teacher. 

Aims

Basic orientation and overview in history and contemporary typography. Outline of the historical context of the development of writing.

Technological limits and typography design. Practical mastery of font selection, layout while observing typographical rules. Overview of current fonts and available fonts for typesetting.

 

Students are familiar with the local and foreign context of fonts and typefoundries. They can prepare the basic type of book and accident rates themselves. They are also aware of the scope of authorship and possible modifications of font software. After completing the course, students are able to identify the basic flaws in the inserted text and possibly correct them themselves.

 

Study aids

Not applicable.

Prerequisites and corequisites

Basic literature

LANZ Bohumil, NĚMEČEK Zdeněk. Písmo v propagaci, Merkur, 1974
MÜLLER-BROCKMANN Josef. Grid systems in graphic design. 1968
HLAVSA, Oldřich. Typographia I-III (Písmo, ilustrace, kniha), Státní nakladatelství technické literatury, n.p. (SNTL), Praha, 1976
HLAVSA, Oldřich. Typografická písma latinková. Praha 1957, 1960
CHENG Karen, Designing Type. Yale University Press. 2005.
BLAŽEK Filip. Typokniha: Průvodce tvorbou tiskovin. UMPRUM, 2020
PECINA Martin, Knihy a typografie. Host Brno 2011

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme DES_B Bachelor's, 2. year of study, summer semester, compulsory-optional

  • Programme VUB Bachelor's

    branch VU-D , 2. year of study, summer semester, elective
    branch VU-D , 2. year of study, summer semester, elective
    branch VU-D , 2. year of study, summer semester, elective
    branch VU-IDT , 2. year of study, summer semester, elective
    branch VU-D , 3. year of study, summer semester, elective
    branch VU-D , 3. year of study, summer semester, elective
    branch VU-D , 3. year of study, summer semester, elective
    branch VU-IDT , 3. year of study, summer semester, elective
    branch VU-D , 4. year of study, summer semester, elective
    branch VU-D , 4. year of study, summer semester, elective
    branch VU-D , 4. year of study, summer semester, elective
    branch VU-IDT , 4. year of study, summer semester, elective

Type of course unit

 

Lecture

12 hours, compulsory

Teacher / Lecturer

Syllabus

1) Original fonts and originality in type design

2) Reading books and typographic fonts

3) Typography in an international context

4) Printed matter for the masses

5) Typography and good type design practices

6) Variable type and virtual reality 

Exercise in computer lab

24 hours, compulsory

Teacher / Lecturer