What are cookies?
How cookies are divided
Cookies can be divided depending on who places them on the website, i.e. into:
- First party cookie - their validity is limited on the domain of the website you are viewing. These cookies are considered to be safer.
- Third party cookie - are placed by a script from another domain. This allows to track users across domains. They are often used to evaluate the effectiveness of advertising channels.
According to durability, cookies can be divided into:
- Session cookie – they are deleted from your computer when you close the browser.
- Persistent cookie - after closing the browser, they are retained, they are only deleted after a very long time (it depends on your browser settings and cookie settings). You can also manually delete them.
- Technical – they enable basic functions of the web (e.g. login) or pages (e.g. playing videos, sharing content, etc.)
- Analytical – they are used to collect non-anonymous data on users’ behaviour. Based on these, we can customize the website to make it easier to use.
- Remarketing – they serve to target ads to users who have already visited our website.
- Conversion - with their help we can evaluate the success of the campaigns.
We use the following cookies on our website:
- Technical - first party, short-term. They provide basic technical functionality of the website, i.e. login, use of services, etc.
- Google Analytics – first party, long-term. They are used to generate anonymous web usage statistics.
- Hotjar – first party, long-term, analytical.
- Google AdWords - first party, long-term, remarketing, and conversion.
- Facebook Pixel – first party, long-term, remarketing and conversion.
- Sklik - third parties, long-term, remarketing and conversion.
We never place sensitive or personal data in cookies. We may place User IDs in cookies, but this does not allow third parties to identify a particular person.
You can delete cookies in your browser - it is usually placed in the "History" of the pages you visit.
Browsers allow to block the storing of cookies on your computer. In this case, the functionality of these pages will be limited. For the information on the setting of cookies storage in your browser, please refer to the browser's website:
For more information about cookies and their use, visit AboutCookies.org.
This website uses Google Analytics
Google Analytics is enhanced with related advertising functions provided by Google, including:
- enhanced demographic reporting (reporting anonymous demographic data)
- user id - A Google Analytics function that allows you to measure and analyse users’ behaviour across devices. As a user id, we use a chain of numbers or letters, we never use personal data that would allow third parties to identify a particular person. For more information about data processing and use, please refer to the Google Terms of Service.
How to disable Google Analytics tracking
If you do not want to provide anonymous data about the use of the website to Google Analytics, you can use the plugin provided by Google. Once installed in your browser and activated, the data will no longer be sent.
Responsibility: Ing. Marek Strakoš