Course detail

Typography and Type Design 1

FaVU-1TTaP1Acad. year: 2023/2024

This course introduces type design and typography as a discipline that is no longer "set in stone" but can be seen to have an impact on graphic design and destination. The course focuses on developing a perception and sensitivity to the recognition or selection of typefaces not only within the graphic design practice. As part of the practicum, students may also use this course to consult their own designs and term assignments that include the use of typography. 

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Entry knowledge

None.

Rules for evaluation and completion of the course

The following conditions are set for the award of credit: Attendance at class and submission of all semester assignments. 
Attendance is compulsory (2 unexcused absences allowed). Credit may be awarded after all semester assignments have been submitted. 

Aims

The aim of the course is to bring learners to an understanding of type structure, typographic rules, font pairing and layout. To build a basic orientation and overview of the history and contemporary typography. Outline the historical context of type development. To clarify the technological limits and design of typography. 


After completing the course, students are able to differentiate the basic types and master them in choosing the appropriate typeface for their projects and further practice. They will practically master font selection, layout while following typographic rules. They will have an overview of current typefaces and fonts available for typesetting. 

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

LANZ Bohumil, NĚMEČEK Zdeněk. Písmo v propagaci, Merkur, 1974
MÜLLER-BROCKMANN Josef. Grid systems in graphic design. 1968
HLAVSA, Oldřich. Typographia I-III (Písmo, ilustrace, kniha), Státní nakladatelství technické literatury, n.p. (SNTL), Praha, 1976
HLAVSA, Oldřich. Typografická písma latinková. Praha 1957, 1960
CHENG Karen, Designing Type. Yale University Press. 2005.
BLAŽEK Filip. Typokniha: Průvodce tvorbou tiskovin. UMPRUM, 2020
PECINA Martin, Knihy a typografie. Host Brno 2011

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme DES_B Bachelor's 2 year of study, winter semester, compulsory-optional

  • Programme VUB Bachelor's

    branch VU-D , 2 year of study, winter semester, elective
    branch VU-D , 3 year of study, winter semester, elective
    branch VU-D , 4 year of study, winter semester, elective
    branch VU-D , 2 year of study, winter semester, elective
    branch VU-D , 3 year of study, winter semester, elective
    branch VU-D , 4 year of study, winter semester, elective
    branch VU-IDT , 2 year of study, winter semester, elective
    branch VU-IDT , 3 year of study, winter semester, elective
    branch VU-IDT , 4 year of study, winter semester, elective
    branch VU-D , 2 year of study, winter semester, elective
    branch VU-D , 3 year of study, winter semester, elective
    branch VU-D , 4 year of study, winter semester, elective

Type of course unit

 

Lecture

12 hod., compulsory

Teacher / Lecturer

Syllabus

1) Introduction
2) Symbol, riddle, letter
3) The impact of technology on typography and font design
4) Typography and period influences
5) Typography in our geographical context
6) The medium and tools of typography 

Exercise in computer lab

24 hod., compulsory

Teacher / Lecturer