Detail publikačního výsledku

Description and Approaches to Performance Indexes Measuring

HOFFMANN, P., BARTOŠ, V.

Originální název

Description and Approaches to Performance Indexes Measuring

Anglický název

Description and Approaches to Performance Indexes Measuring

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.

Anglický abstrakt

For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.

Klíčová slova v angličtině

Balanced Scorecard, Customer Satisfaction, Loyality

Autoři

HOFFMANN, P., BARTOŠ, V.

Vydáno

01.01.2001

Nakladatel

Fakulta podnikatelská VUT Brně

Místo

Brno

ISBN

80-86510-05-0

Kniha

Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe

Edice

conference proceedings

Strany od

149

Strany počet

7

BibTex

@inproceedings{BUT4427,
  author="Přemysl {Hoffmann} and Vojtěch {Bartoš}",
  title="Description and Approaches to Performance Indexes Measuring",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe",
  year="2001",
  series="conference proceedings",
  pages="7",
  publisher="Fakulta podnikatelská VUT  Brně",
  address="Brno",
  isbn="80-86510-05-0"
}