Detail publikačního výsledku

Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector

MIČÁK, P.

Originální název

Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector

Anglický název

Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

This paper aims to describe the theoretical differences in the application of marketing in the creative industries compared to traditional sectors of the economy, and identify, through statistical analysis, factors affecting the perception and opinion of the representatives of companies on the importance of promotion for the company.

Anglický abstrakt

This paper aims to describe the theoretical differences in the application of marketing in the creative industries compared to traditional sectors of the economy, and identify, through statistical analysis, factors affecting the perception and opinion of the representatives of companies on the importance of promotion for the company.

Klíčová slova

Creative Industries, Publishing Industry, Promotion, Marketing of SMEs, Opinions on Marketing

Klíčová slova v angličtině

Creative Industries, Publishing Industry, Promotion, Marketing of SMEs, Opinions on Marketing

Autoři

MIČÁK, P.

Rok RIV

2021

Vydáno

05.11.2020

Nakladatel

International Business Information Management Association (IBIMA

Místo

Granada

ISBN

978-0-9998551-5-7

Kniha

Proceedings of the 36th International Business Information Management Association Conference

Strany od

5676

Strany do

5683

Strany počet

8

BibTex

@inproceedings{BUT168999,
  author="Peter {Mičák}",
  title="Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector",
  booktitle="Proceedings of the 36th International Business Information Management Association Conference",
  year="2020",
  pages="5676--5683",
  publisher="International Business Information Management Association (IBIMA",
  address="Granada",
  isbn="978-0-9998551-5-7"
}