Detail výsledku s přesahem do praxe

Strategic Aspects of Industrial Marketing

CHALUPSKÝ, V.

Originální název

Strategic Aspects of Industrial Marketing

Anglický název

Strategic Aspects of Industrial Marketing

Druh

Multimédia

Originální abstrakt

This material is aimed at students at Málaga University, this is a material for the Industrial Management course. The strategic issues in industrial marketing are covered and discussed

Anglický abstrakt

This material is aimed at students at Málaga University, this is a material for the Industrial Management course. The strategic issues in industrial marketing are covered and discussed

Klíčová slova

Strategy, Marketing, Industrial marketing, marketing management

Klíčová slova v angličtině

Strategy, Marketing, Industrial marketing, marketing management

Autoři

CHALUPSKÝ, V.

Rok RIV

2011

Vydáno

10.03.2004

Nakladatel

Universidad de Malaga, Facultad de ciencias economicas y empresariales

Místo

Málaga

BibTex

@misc{BUT67278,
  author="Vladimír {Chalupský}",
  title="Strategic Aspects of Industrial Marketing",
  year="2004",
  publisher="Universidad de Malaga, Facultad de ciencias economicas y empresariales",
  address="Málaga",
  note="Multimedia"
}