Detail publikačního výsledku

MEASUREMENT OF MARKETING EFFECTIVENESS

SOLČANSKÝ, M.; ŠIMBEROVÁ, I.

Originální název

MEASUREMENT OF MARKETING EFFECTIVENESS

Anglický název

MEASUREMENT OF MARKETING EFFECTIVENESS

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

Anglický abstrakt

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

Klíčová slova

marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI

Klíčová slova v angličtině

marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI

Autoři

SOLČANSKÝ, M.; ŠIMBEROVÁ, I.

Rok RIV

2011

Vydáno

22.04.2010

Místo

Riga

ISSN

1822-6515

Periodikum

Economics and management-2007

Svazek

15

Číslo

15

Stát

Litevská republika

Strany od

1

Strany do

5

Strany počet

5

BibTex

@article{BUT50018,
  author="Marek {Solčanský} and Iveta {Šimberová}",
  title="MEASUREMENT OF MARKETING EFFECTIVENESS",
  journal="Economics and management-2007",
  year="2010",
  volume="15",
  number="15",
  pages="1--5",
  issn="1822-6515"
}