Detail publikačního výsledku

Marketing approach in internationalisation process of SMEs in Czech republic

ŠIMBEROVÁ, I.

Originální název

Marketing approach in internationalisation process of SMEs in Czech republic

Anglický název

Marketing approach in internationalisation process of SMEs in Czech republic

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.

Anglický abstrakt

The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.

Klíčová slova

internationalisation, SME, marketing, foreign trade

Klíčová slova v angličtině

internationalisation, SME, marketing, foreign trade

Autoři

ŠIMBEROVÁ, I.

Vydáno

05.05.2005

Nakladatel

Vilnius University

Místo

Vilnius

Svazek

2005

Číslo

1

Strany od

97

Strany do

105

Strany počet

9

BibTex

@article{BUT44676,
  author="Iveta {Šimberová}",
  title="Marketing approach in internationalisation process of SMEs in Czech republic",
  year="2005",
  volume="2005",
  number="1",
  pages="97--105"
}