Detail publikačního výsledku

The role of strategic analysis in the determining the company's value using the income capitalization approach

KARAS, M.; REŽŇÁKOVÁ, M.

Originální název

The role of strategic analysis in the determining the company's value using the income capitalization approach

Anglický název

The role of strategic analysis in the determining the company's value using the income capitalization approach

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

Determining the company value in the conditions of unstable development is a very difficult, almost sophisticated activity. Experience of authors confirms high sensitivity of the resulting company value in relation to critical input parameters, which are known as value drivers. One of these drivers, in case of determining the company value using the income capitalization approach, is the expected sales. In practice some authors, but mainly experts, limit sales forecast to extrapolation of the identified trend of the past development, while neglecting the importance of the strategic analysis. The aim of the strategic analysis is to identify all factors that may influence future company objectives, i.e. also future sales. This article provides a possible approach to the correction of sales forecast based on the information gained from the strategic analysis.

Anglický abstrakt

Determining the company value in the conditions of unstable development is a very difficult, almost sophisticated activity. Experience of authors confirms high sensitivity of the resulting company value in relation to critical input parameters, which are known as value drivers. One of these drivers, in case of determining the company value using the income capitalization approach, is the expected sales. In practice some authors, but mainly experts, limit sales forecast to extrapolation of the identified trend of the past development, while neglecting the importance of the strategic analysis. The aim of the strategic analysis is to identify all factors that may influence future company objectives, i.e. also future sales. This article provides a possible approach to the correction of sales forecast based on the information gained from the strategic analysis.

Klíčová slova

strategic analysis, business valuation, sales forecast process

Klíčová slova v angličtině

strategic analysis, business valuation, sales forecast process

Autoři

KARAS, M.; REŽŇÁKOVÁ, M.

Rok RIV

2012

Vydáno

13.05.2011

Místo

Toruń, Polsko

ISBN

978-83-62049-08-0

Kniha

Contemporary Issues in Economy: After the crisis?

Strany od

960

Strany do

972

Strany počet

13

BibTex

@inproceedings{BUT36816,
  author="Michal {Karas} and Mária {Režňáková}",
  title="The role of strategic analysis in the determining the company's value using the income capitalization approach",
  booktitle="Contemporary Issues in Economy: After the crisis?",
  year="2011",
  pages="960--972",
  address="Toruń, Polsko",
  isbn="978-83-62049-08-0"
}