Detail publikačního výsledku

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

ŠIMBEROVÁ, I.; TOMÁŠKOVÁ, E.; KAŇOVSKÁ, L.

Originální název

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Anglický název

High Technology Sector in the Czech republic: Market Orientation and Corporate Culture

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

Anglický abstrakt

The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).

Klíčová slova

market orientation, corporate culture, hi-tech firms, Czech Republic, business performance, barriers of market orientation

Klíčová slova v angličtině

market orientation, corporate culture, hi-tech firms, Czech Republic, business performance, barriers of market orientation

Autoři

ŠIMBEROVÁ, I.; TOMÁŠKOVÁ, E.; KAŇOVSKÁ, L.

Rok RIV

2011

Vydáno

13.05.2010

Nakladatel

Vilnius Gediminas Technical University

Místo

Litva

ISBN

978-9955-28-311-9

Kniha

The 6th International Scientific Conference Business and Management 2010

Edice

Selected paper

ISSN

2029-4441

Periodikum

Business and Management

Svazek

2010

Číslo

1

Stát

Litevská republika

Strany od

488

Strany do

493

Strany počet

6

BibTex

@inproceedings{BUT36269,
  author="Iveta {Šimberová} and Eva {Tomášková} and Lucie {Kaňovská}",
  title="High Technology Sector in the Czech republic: Market Orientation and Corporate Culture",
  booktitle="The 6th International Scientific Conference Business and Management 2010",
  year="2010",
  series="Selected paper",
  journal="Business and Management",
  volume="2010",
  number="1",
  pages="488--493",
  publisher="Vilnius Gediminas Technical University",
  address="Litva",
  isbn="978-9955-28-311-9",
  issn="2029-4441"
}