Detail publikačního výsledku

MARKETING IN HIGH-TECH FIRMS

ŠIMBEROVÁ, I.

Originální název

MARKETING IN HIGH-TECH FIRMS

Anglický název

MARKETING IN HIGH-TECH FIRMS

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Anglický abstrakt

The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Klíčová slova

Marketing, high-tech, secondary analysis

Klíčová slova v angličtině

Marketing, high-tech, secondary analysis

Autoři

ŠIMBEROVÁ, I.

Vydáno

06.09.2007

Nakladatel

STU Bratislava

Místo

Bratislava

ISBN

978-80-227-2750-1

Kniha

Modern Approaches to Corporate Management

Edice

2007

Strany od

1

Strany do

9

Strany počet

9

BibTex

@inproceedings{BUT25495,
  author="Iveta {Šimberová}",
  title="MARKETING IN HIGH-TECH FIRMS",
  booktitle="Modern Approaches to Corporate Management",
  year="2007",
  series="2007",
  number="17",
  pages="1--9",
  publisher="STU Bratislava",
  address="Bratislava",
  isbn="978-80-227-2750-1"
}