Detail publikačního výsledku

Customer satisfaction - challenge for development of retail business

ŠIMBEROVÁ, I.

Originální název

Customer satisfaction - challenge for development of retail business

Anglický název

Customer satisfaction - challenge for development of retail business

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The paper is involved in the characteristics of retail business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthermore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further development. The paper has been created within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identification No.: CZ.04.1.03/3.2.15.2/0284)

Anglický abstrakt

The paper is involved in the characteristics of retail business in the Czech Republic. It mainly focuses on global trends and compares them in certain aspects with other selected countries of the Central Europe. Furthermore, it characterizes current development of retail business in the Czech Republic and notifies of the importance of key aspects of satisfaction of customers for its further development. The paper has been created within the bounds of the European Social Fund project named Improvement in the Quality of Education and Strengthening of Manager Competence within the bounds of the curriculum Economy and Management at the Business and Management Faculty of the Brno University of Technology (Identification No.: CZ.04.1.03/3.2.15.2/0284)

Klíčová slova

customer satisfaction, retail business, global trends, Czech Republic

Klíčová slova v angličtině

customer satisfaction, retail business, global trends, Czech Republic

Autoři

ŠIMBEROVÁ, I.

Vydáno

26.10.2006

Nakladatel

Brno University of Technology

Místo

Brno

ISBN

80-214-3298-5

Kniha

New trends for a new europe: research for entrepreneurship

Strany od

1

Strany do

7

Strany počet

7

BibTex

@inproceedings{BUT24536,
  author="Iveta {Šimberová}",
  title="Customer satisfaction - challenge for development of retail business",
  booktitle="New trends for a new europe: research for entrepreneurship",
  year="2006",
  pages="1--7",
  publisher="Brno University of Technology",
  address="Brno",
  isbn="80-214-3298-5"
}