Detail publikace

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

VRANIAKOVÁ, K.

Originální název

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The concept of co-creating value for the customer in the automotive industry offers wide possibilities thanks to a branched value chain, cooperation of companies from different areas or alliances. Currently, more than ever, the customer has opportunities to participate in the co-creation of value and maximize it according to their preferences. The aim of this study is to examine current trends on the market in the automotive industry, to determine the potential for a multi-industry overlap within the value network and, based on this, to define changes in the multi-industry value chain resulting from the impact of these prevailing trends. Changes in the approach of automotive companies to product strategy and communication towards the customer should be considered so that these companies increase their competitiveness to maximize the value obtained by the customer.

Klíčová slova

Perceived Value; Value co-creation; Multi-industry Value Chain

Autoři

VRANIAKOVÁ, K.

Vydáno

20. 2. 2024

Nakladatel

NEWTON College, a.s.

Místo

Prague

ISSN

1801-7118

Periodikum

Scientia&Societas

Ročník

19

Číslo

3

Stát

Česká republika

Strany od

17

Strany do

32

Strany počet

43

URL

https://sets.cz/index.php/ojs/article/view/9

BibTex

@article{BUT187094,
  author="Karolína {Vraniaková}",
  title="Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry",
  journal="Scientia&Societas",
  year="2024",
  volume="19",
  number="3",
  pages="17--32",
  issn="1801-7118",
  url="https://sets.cz/index.php/ojs/article/view/9"
}