Detail publikace

Current trends in using AI in copywriting

MAŠTALÍŘ, R.

Originální název

Current trends in using AI in copywriting

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

In recent years, copywriters have increasingly been turning to artificial intelligence (AI) for assistance with their work. This is due to the many benefits that AI can offer, such as the ability to generate ideas, do research, and even write entire pieces of copy. Copywriting is the art of persuasion, and AI is proving to be an indispensable ally. By understanding the user’s intent and providing relevant, targeted content, AI-powered copywriting can help you close more deals and drive more conversions. This article examines how AI copywriting works and how it can be used to benefit marketing strategies.

Klíčová slova

AI, Artificial intelligence, copywriting, marketing

Autoři

MAŠTALÍŘ, R.

Vydáno

9. 12. 2022

Nakladatel

Vydavateľstvo EKONÓM, University of Economics in Bratislava

Místo

Bratislava

ISBN

978-80-225-5013-0

Kniha

Proceedings of the International Scientific Conference for PhD. Students and Young Scientists

Strany od

188

Strany do

195

Strany počet

8

URL

https://conferences.euba.sk/merkur/images/proceedings/merkur_2022.pdf

BibTex

@inproceedings{BUT180447,
  author="Roman {Maštalíř}",
  title="Current trends in using AI in copywriting",
  booktitle="Proceedings of the International Scientific Conference for PhD. Students and Young Scientists",
  year="2022",
  pages="188--195",
  publisher="Vydavateľstvo EKONÓM, University of Economics in Bratislava",
  address="Bratislava",
  isbn="978-80-225-5013-0",
  url="https://conferences.euba.sk/merkur/images/proceedings/merkur_2022.pdf"
}