Detail publikačního výsledku

Factors influencing consumer behaviour in the beer market in the Czech Republic

SVATOŠOVÁ, V.; KOSOVÁ, P.; SVOBODOVÁ, Z.

Originální název

Factors influencing consumer behaviour in the beer market in the Czech Republic

Anglický název

Factors influencing consumer behaviour in the beer market in the Czech Republic

Druh

Článek WoS

Originální abstrakt

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysocina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Anglický abstrakt

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysocina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Klíčová slova

personal interviewing; beer; purchasing decisions; brewing; methods of statistical induction

Klíčová slova v angličtině

personal interviewing; beer; purchasing decisions; brewing; methods of statistical induction

Autoři

SVATOŠOVÁ, V.; KOSOVÁ, P.; SVOBODOVÁ, Z.

Rok RIV

2022

Vydáno

07.09.2021

Nakladatel

CZECH ACADEMY AGRICULTURAL SCIENCES

Místo

PRAGUE

ISSN

1212-1800

Periodikum

CZECH JOURNAL OF FOOD SCIENCES

Svazek

39

Číslo

4

Stát

Česká republika

Strany od

319

Strany do

328

Strany počet

6

URL

https://www.agriculturejournals.cz/publicFiles/153_2020-CJFS.pdf

BibTex

@article{BUT177071,
  author="Veronika {Večeřová} and Petra {Kalenská} and Zuzana {Svobodová}",
  title="Factors influencing consumer behaviour in the beer market in the Czech Republic",
  journal="CZECH JOURNAL OF FOOD SCIENCES",
  year="2021",
  volume="39",
  number="4",
  pages="319--328",
  doi="10.17221/153/2020-CJFS",
  issn="1212-1800",
  url="https://www.agriculturejournals.cz/publicFiles/153_2020-CJFS.pdf"
}