Detail publikace

Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

ULČ, J. MANDEL, M.

Originální název

Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup marketing strategy based on each lifecycle stage will increase the chances of success for such a technology start-up.

Klíčová slova

start-up, technology start-up, start-up development, start-up lifecycle, marketing strategy, marketing mix

Autoři

ULČ, J.; MANDEL, M.

Vydáno

31. 12. 2021

Nakladatel

Brno University of Technology, Faculty of Business and Management

Místo

Brno

ISSN

2336-6508

Periodikum

Trends in Economics and Management

Ročník

15

Číslo

28

Stát

Česká republika

Strany od

71

Strany do

91

Strany počet

21

URL

https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280

BibTex

@article{BUT176393,
  author="Jakub {Ulč} and Miroslav {Mandel}",
  title="Technology Start-up Marketing Strategy and Lifecycle: First Empirical Findings by Qualitative Research",
  journal="Trends in Economics and Management",
  year="2021",
  volume="15",
  number="28",
  pages="71--91",
  doi="10.13164/trends.2021.38.71",
  issn="2336-6508",
  url="https://trends.fbm.vutbr.cz/index.php/trends/article/view/614/195195280"
}