Detail publikačního výsledku

Customer Experience Management: Underexplored Instrument for Customer Transformation

HAVÍŘ, D.

Originální název

Customer Experience Management: Underexplored Instrument for Customer Transformation

Anglický název

Customer Experience Management: Underexplored Instrument for Customer Transformation

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.

Anglický abstrakt

The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.

Klíčová slova

customer experience; transformation economy; ethics; macromarketing; positive marketing

Klíčová slova v angličtině

customer experience; transformation economy; ethics; macromarketing; positive marketing

Autoři

HAVÍŘ, D.

Rok RIV

2021

Vydáno

30.06.2021

Nakladatel

Faculty of Business and Management Brno University of Technology

Místo

Brno

ISSN

1802-8527

Periodikum

Trendy ekonomiky a managementu

Svazek

15

Číslo

37

Stát

Česká republika

Strany od

43

Strany do

60

Strany počet

18

URL

https://doi.org/10.13164/trends.2021.37.43

BibTex

@article{BUT166057,
  author="David {Havíř}",
  title="Customer Experience Management: Underexplored Instrument for Customer Transformation",
  journal="Trendy ekonomiky a managementu",
  year="2021",
  volume="15",
  number="37",
  pages="43--60",
  doi="10.13164/trends.2021.37.43",
  issn="1802-8527",
  url="https://doi.org/10.13164/trends.2021.37.43"
}

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