Detail publikačního výsledku

Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets

PEKÁREK, J.; SCHÜLLER, D.

Originální název

Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets

Anglický název

Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets

Druh

Článek Scopus

Originální abstrakt

The automotive sector is the main driver of industry in both the Slovak and Czech economies. In recent years, rapid and substantive changes have been seen in the development of automotive distribution channels in the Slovak and Czech Republics and this trend can be expected in the future as well. The purpose of this paper is to present a new approach to determine the optimal location of service centres for customers of the automotive industry. The method proposed maximizes a weighted customer utility in terms of density of car-owning residents and the travel distance they need to overcome to reach the nearest station. The application of the proposed method allows automotive companies which are planning to enter new markets to create an optimal distribution network of service centres for customers in the Slovak and Czech Republics. The optimization model approximates the correct number of service centres according to evidence from other countries in the European Union and calculates their optimal spatial placing based on various criteria.

Anglický abstrakt

The automotive sector is the main driver of industry in both the Slovak and Czech economies. In recent years, rapid and substantive changes have been seen in the development of automotive distribution channels in the Slovak and Czech Republics and this trend can be expected in the future as well. The purpose of this paper is to present a new approach to determine the optimal location of service centres for customers of the automotive industry. The method proposed maximizes a weighted customer utility in terms of density of car-owning residents and the travel distance they need to overcome to reach the nearest station. The application of the proposed method allows automotive companies which are planning to enter new markets to create an optimal distribution network of service centres for customers in the Slovak and Czech Republics. The optimization model approximates the correct number of service centres according to evidence from other countries in the European Union and calculates their optimal spatial placing based on various criteria.

Klíčová slova

Optimization; New Entrants into Markets; Distribution Network; Automotive Industry; Service Centres Location

Klíčová slova v angličtině

Optimization; New Entrants into Markets; Distribution Network; Automotive Industry; Service Centres Location

Autoři

PEKÁREK, J.; SCHÜLLER, D.

Rok RIV

2019

Vydáno

03.09.2018

ISSN

1804-8048

Periodikum

Scientific Papers of the University of Pardubice-Series D-Faculty of Economics and Administration

Číslo

43

Stát

Česká republika

Strany od

196

Strany do

207

Strany počet

12

BibTex

@article{BUT149652,
  author="Jan {Pekárek} and David {Schüller}",
  title="Optimization of the Automotive Service Centre Network for New Entrants into Czech and Slovak Markets",
  journal="Scientific Papers of the University of Pardubice-Series D-Faculty of Economics and Administration",
  year="2018",
  number="43",
  pages="196--207",
  issn="1211-555X"
}