Detail publikačního výsledku

A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0

KEŘKOVSKÝ, M.; DRDLA, M.

Originální název

A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0

Anglický název

A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

Studies of the current state of Czech management testify that strategic management is one of the greatest weaknesses in the management of Czech business when compared with their Western competitors. At the Faculty of Business and Management of the University of Technology in Brno, considerable attention has been paid to studying strategic business management over the last five years. The aim of the institutional research programme of which partial results related to methodological aspects of strategic analyse are described in this paper is to research the current state of strategic management in selected businesses, including comparisons of the current situation in the Czech Republic with the situation abroad, and formulating strategies and proposals aimed at improving the current state of affairs.

Anglický abstrakt

Studies of the current state of Czech management testify that strategic management is one of the greatest weaknesses in the management of Czech business when compared with their Western competitors. At the Faculty of Business and Management of the University of Technology in Brno, considerable attention has been paid to studying strategic business management over the last five years. The aim of the institutional research programme of which partial results related to methodological aspects of strategic analyse are described in this paper is to research the current state of strategic management in selected businesses, including comparisons of the current situation in the Czech Republic with the situation abroad, and formulating strategies and proposals aimed at improving the current state of affairs.

Klíčová slova v angličtině

Strategic management

Autoři

KEŘKOVSKÝ, M.; DRDLA, M.

Vydáno

01.01.2003

ISBN

80-248-040

Kniha

Sborník konference

Strany od

16

Strany počet

8

BibTex

@inproceedings{BUT13816,
  author="Miloslav {Keřkovský} and Milos {Drdla}",
  title="A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0",
  booktitle="Sborník konference",
  year="2003",
  pages="8",
  isbn="80-248-040"
}