Detail publikačního výsledku

Factors determining success in leisure-fashion company: case study

MEGOVÁ, S.; PÁLKA, L.; KORÁB, V.; BARTOŠ, V.

Originální název

Factors determining success in leisure-fashion company: case study

Anglický název

Factors determining success in leisure-fashion company: case study

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing. This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.

Anglický abstrakt

There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing. This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.

Klíčová slova

Case study, success factors, leisure fashion, McKinsey 7 S

Klíčová slova v angličtině

Case study, success factors, leisure fashion, McKinsey 7 S

Autoři

MEGOVÁ, S.; PÁLKA, L.; KORÁB, V.; BARTOŠ, V.

Vydáno

11.11.2016

Nakladatel

VŠB - Technická univerzita Ostrava

Místo

Ostrava

ISBN

978-80-248-3983-7

Kniha

Ekonomika a řízení podniku ve 21. století

Strany od

142

Strany do

150

Strany počet

336

BibTex

@inproceedings{BUT127286,
  author="Simona {Megová} and Ladislav {Pálka} and Vojtěch {Koráb} and Vojtěch {Bartoš}",
  title="Factors determining success in leisure-fashion company: case study",
  booktitle="Ekonomika a řízení podniku ve 21. století",
  year="2016",
  number="1. vydání",
  pages="142--150",
  publisher="VŠB - Technická univerzita Ostrava",
  address="Ostrava",
  isbn="978-80-248-3983-7"
}