Detail publikace

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

HANZELKA, M.

Originální název

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Klíčová slova

Customer life time value, internal customer, internal marketing communication, proactive, reactive, cost-benefit analysis, CLV – OUT for external customers, CLV – IN for internal customers.

Autoři

HANZELKA, M.

Rok RIV

2015

Vydáno

8. 5. 2015

Nakladatel

IBIMA

Místo

Management Conference (25th IBIMA) on 7-8 May 2015 in Amsterdam

ISBN

978-0-9860419-4-5

Kniha

In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam

Strany od

2534

Strany do

2542

Strany počet

9

BibTex

@inproceedings{BUT119533,
  author="Michael {Hanzelka}",
  title="Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market",
  booktitle="In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam",
  year="2015",
  pages="2534--2542",
  publisher="IBIMA",
  address="Management Conference (25th IBIMA) on 7-8 May 2015 in Amsterdam",
  isbn="978-0-9860419-4-5"
}