Detail publikačního výsledku

Implementation of brand on industrial products

ZDVIHALOVÁ, M.; ONDRA, M.; SOVJÁK, R.

Originální název

Implementation of brand on industrial products

Anglický název

Implementation of brand on industrial products

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.

Anglický abstrakt

Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.

Klíčová slova

brand, industrial product, logo, Zbrojovka

Klíčová slova v angličtině

brand, industrial product, logo, Zbrojovka

Autoři

ZDVIHALOVÁ, M.; ONDRA, M.; SOVJÁK, R.

Rok RIV

2016

Vydáno

09.09.2015

Nakladatel

Slovak University of Agriculture in Nitra

Místo

Nitra, SK

ISBN

978-80-552-1377-4

Kniha

Book of Proseedings of 56th International Conference of Machine Design Departmens

Edice

1.

Strany od

266

Strany do

271

Strany počet

6

BibTex

@inproceedings{BUT118006,
  author="Markéta {Zdvihalová} and Martin {Ondra} and Richard {Sovják}",
  title="Implementation of brand on industrial products",
  booktitle="Book of Proseedings of 56th International Conference of Machine Design Departmens",
  year="2015",
  series="1.",
  pages="266--271",
  publisher="Slovak University of Agriculture in Nitra",
  address="Nitra, SK",
  isbn="978-80-552-1377-4"
}