Detail publikačního výsledku

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

MILICHOVSKÝ, F.; KOUDELKOVÁ, P.

Originální název

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

Anglický název

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Anglický abstrakt

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Klíčová slova

marketing effectiveness, marketing activities, foreign shares, metrics

Klíčová slova v angličtině

marketing effectiveness, marketing activities, foreign shares, metrics

Autoři

MILICHOVSKÝ, F.; KOUDELKOVÁ, P.

Rok RIV

2017

Vydáno

23.04.2014

Místo

Riga, Latvia

Kniha

19th International Scientific Conference "Economics and Management 2014 (ICEM-2014)"

Edice

Procedia - Social and Behavioral Sciences

ISSN

1877-0428

Periodikum

Procedia Social and Behavioral Sciences

Svazek

2014

Číslo

156

Stát

Nizozemsko

Strany od

1

Strany do

5

Strany počet

5

BibTex

@inproceedings{BUT110738,
  author="František {Milichovský} and Petra {Koudelková}",
  title="Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares",
  booktitle="19th International Scientific Conference {"}Economics and Management 2014 (ICEM-2014){"}",
  year="2014",
  series="Procedia - Social and Behavioral Sciences",
  journal="Procedia Social and Behavioral Sciences",
  volume="2014",
  number="156",
  pages="1--5",
  address="Riga, Latvia",
  doi="10.1016/j.sbspro.2014.11.215",
  issn="1877-0428"
}