Detail publikačního výsledku

A systems approach to the strategic management of e-commerce

JANKOVÁ, M; NĚMCOVÁ, Z.

Originální název

A systems approach to the strategic management of e-commerce

Anglický název

A systems approach to the strategic management of e-commerce

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

This paper aims to create a model of e-business, focusing on customer needs. The result of solving this problem is the creation of a model where the selected dynamic processes are examined. Addressing of the strategic management of e-commerce in the company, is focused primarily on customers. It is very important to make a survey of the entire company, to learn its business decisions and obtaining information not only about the market, but also in internal affairs. Among the results belong the characteristics of company strategy and information characterization, which are based on a commercial (business) corporate strategy and corporate strategy quality, or other strategies. The strategy is continually evaluated at certain intervals and adapted to current requirements. Using MATLAB software an economic model of electronic commerce is designed. For the actual model Simulink as a special toolbox for modeling cybernetic systems is used.

Anglický abstrakt

This paper aims to create a model of e-business, focusing on customer needs. The result of solving this problem is the creation of a model where the selected dynamic processes are examined. Addressing of the strategic management of e-commerce in the company, is focused primarily on customers. It is very important to make a survey of the entire company, to learn its business decisions and obtaining information not only about the market, but also in internal affairs. Among the results belong the characteristics of company strategy and information characterization, which are based on a commercial (business) corporate strategy and corporate strategy quality, or other strategies. The strategy is continually evaluated at certain intervals and adapted to current requirements. Using MATLAB software an economic model of electronic commerce is designed. For the actual model Simulink as a special toolbox for modeling cybernetic systems is used.

Klíčová slova

Electronic commerce, strategy, customer, technology, marketing.

Klíčová slova v angličtině

Electronic commerce, strategy, customer, technology, marketing.

Autoři

JANKOVÁ, M; NĚMCOVÁ, Z.

Rok RIV

2014

Vydáno

13.11.2013

Nakladatel

IBIMA

Místo

Roma

ISBN

978-0-9860419-1-4

Kniha

Creating Global Competitive Economies: 2020 Vision Planning & Implementation

Edice

IBIMA

Strany od

1345

Strany do

1352

Strany počet

7

BibTex

@inproceedings{BUT104558,
  author="Martina {Janková} and Zuzana {Němcová}",
  title="A systems approach to the strategic management of e-commerce",
  booktitle="Creating Global Competitive Economies: 2020 Vision Planning & Implementation",
  year="2013",
  series="IBIMA",
  number="1",
  pages="1345--1352",
  publisher="IBIMA",
  address="Roma",
  isbn="978-0-9860419-1-4"
}