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Detail publikačního výsledku
BARTES, F.
Originální název
New Concept of Competitive Intelligence. Competitive Intelligence as an aplied systematic discipline.
Anglický název
Druh
Kniha (jiná než odborná)
Originální abstrakt
Author understands Competitive Intelligence as a system application discipline. Such a conception of Competitive Intelligence gives new possibilities. The author proposes a completely original "Business Plan Competitive Intelligence" . Use the " Work Plan " makes a radical change in creating the conditions for successful implementation of intelligence analysis information . The author considers intelligence analysis information for " royal sport " Competitive Intelligence . Now in it leads to the creation of added value in analyzing information , namely the occurrence of intelligence . Properly understood and implemented in business practice Competitive Intelligence creates a " prediction about the future." And only in this sense Competitive Intelligence has its importance for the company . This allows you to communicate to senior management plausible basis for his strategic decision-making , and therefore must be secured at a very high level.
Anglický abstrakt
Klíčová slova
competitive intelligence; applied systematic discipline; work plan;
Klíčová slova v angličtině
Autoři
Rok RIV
2014
Vydáno
29.10.2013
Nakladatel
STS Science Centre Ltd.
Místo
London, Velká Británie
ISBN
978-1-908235-05-3
Edice
management
Strany od
5
Strany do
121
Strany počet
BibTex
@book{BUT102595, author="František {Bartes}", title="New Concept of Competitive Intelligence. Competitive Intelligence as an aplied systematic discipline.", year="2013", publisher="STS Science Centre Ltd.", address="London, Velká Británie", series="management", edition="1.", pages="5--121", isbn="978-1-908235-05-3" }