Detail publikačního výsledku

Information Sources influencing the Decision Process of University Applicants In South Moravian District of Czech republic

NOVOTNÁ, V.; LUHAN, J.; JANATA, M.

Originální název

Information Sources influencing the Decision Process of University Applicants In South Moravian District of Czech republic

Anglický název

Information Sources influencing the Decision Process of University Applicants In South Moravian District of Czech republic

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

In the article, there are presented some results of survey concerning preferences of applicants for study at the universities. Survey results were analysed in order to develop marketing strategy of the Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent implementation consists in a current state analysis, then, associated with future development prediction. In this diskurse, the emphasis is put on mapping preferred information sources of university study applicants preferences, which will later on help identify strong and weak points of FBM in its public presentation. Survey results are focused on determinaton of potential for strenghtening FBMs position in competitive environment of Czech Republic universities, if need be, foreign universities.

Anglický abstrakt

In the article, there are presented some results of survey concerning preferences of applicants for study at the universities. Survey results were analysed in order to develop marketing strategy of the Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent implementation consists in a current state analysis, then, associated with future development prediction. In this diskurse, the emphasis is put on mapping preferred information sources of university study applicants preferences, which will later on help identify strong and weak points of FBM in its public presentation. Survey results are focused on determinaton of potential for strenghtening FBMs position in competitive environment of Czech Republic universities, if need be, foreign universities.

Klíčová slova

Statistical evaluation, applicants preferences, marketing strategy, public sphere

Klíčová slova v angličtině

Statistical evaluation, applicants preferences, marketing strategy, public sphere

Autoři

NOVOTNÁ, V.; LUHAN, J.; JANATA, M.

Rok RIV

2014

Vydáno

27.06.2013

Nakladatel

IBIMA

Místo

Vídeň

ISBN

978-0-9860419-0-7

Kniha

The 21st International Business Information Management Association Conference

Strany od

355

Strany do

364

Strany počet

10

BibTex

@inproceedings{BUT100279,
  author="Veronika {Novotná} and Jan {Luhan} and Michal {Janata}",
  title="Information Sources influencing the Decision Process of University Applicants In South Moravian District of Czech republic",
  booktitle="The 21st International Business Information Management Association Conference",
  year="2013",
  number="1",
  pages="355--364",
  publisher="IBIMA",
  address="Vídeň",
  isbn="978-0-9860419-0-7"
}