Detail projektu

Image firmy jako obraz ve vědomí jednotlivce

Období řešení: 01.01.2001 — 01.01.2001

Zdroje financování

Grantová agentura České republiky - Standardní projekty

- plně financující

Označení

GA406/00/0505

Originální jazyk

čeština

Řešitelé

Útvary

Fakulta podnikatelská
- příjemce (01.01.2001 - nezadáno)

Výsledky

LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual - It´s Contents and Effects on Decision Making. In The 6th International Conference on Global Business Economic Development: States and Markets: Forging Partnership for Sustainable Development. CD. Bratislava: Faculty of Management Comenius University and Montclair State University, 2001. p. 1 ( p.)
Detail

KONEČNÁ, Z. The Image of the Banks: The Results of qualitative Research. In Future of the banking sectors in transition economies. Karviná: Slezská univerzita, 2002. p. 123-130. ISBN: 80-7248-174-6.
Detail

LUKÁŠOVÁ, R. Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study). In The economic transfers between the PGV and the UE. Lisboa: Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito, 2001. p. 392 ( p.)ISBN: 0873-495X.
Detail

LUKÁŠOVÁ, R. Image of a bank in the mind of an individual. In Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe. Brno: Brno University of Technology, Faculty of Business and Management, 2001. p. 392 ( p.)ISBN: 80-86510-05-0.
Detail