Detail publikačního výsledku

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

LUKÁŠOVÁ, R.

Originální název

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Anglický název

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The contribution presents the results of a pilot study of image content and structure of Czech banks.

Anglický abstrakt

The contribution presents the results of a pilot study of image content and structure of Czech banks.

Klíčová slova v angličtině

corporate image, banks

Autoři

LUKÁŠOVÁ, R.

Vydáno

01.01.2001

Nakladatel

Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito

Místo

Lisboa

ISBN

0873-495X

Kniha

The economic transfers between the PGV and the UE

Strany od

392

Strany počet

8

BibTex

@inproceedings{BUT4413,
  author="Růžena {Lukášová}",
  title="Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)",
  booktitle="The economic transfers between the PGV and the UE",
  year="2001",
  pages="8",
  publisher="Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito",
  address="Lisboa",
  isbn="0873-495X"
}