Detail publikačního výsledku

Measuring the effectiveness of marketing activities use in relation to company size

SYCHROVÁ, L.

Originální název

Measuring the effectiveness of marketing activities use in relation to company size

Anglický název

Measuring the effectiveness of marketing activities use in relation to company size

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

Anglický abstrakt

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

Klíčová slova

company size, effectiveness, metrics, marketing, marketing activities, marketing goals

Klíčová slova v angličtině

company size, effectiveness, metrics, marketing, marketing activities, marketing goals

Autoři

SYCHROVÁ, L.

Rok RIV

2014

Vydáno

20.03.2013

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Svazek

2013

Číslo

2

Stát

Česká republika

Strany od

500

Strany do

506

Strany počet

570

BibTex

@article{BUT98902,
  author="Lucie {Jedličková}",
  title="Measuring the effectiveness of marketing activities use in relation to company size",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2013",
  volume="2013",
  number="2",
  pages="500--506",
  issn="1211-8516"
}