Detail publikačního výsledku

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

KONEČNÁ, Z.

Originální název

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

Anglický název

Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.

Druh

Článek - ostatní

Originální abstrakt

The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.

Anglický abstrakt

The author of this contribution attempts to explore the area of decision-related and satisfaction-related phenomena by a cybernetic decision model. The proposed model and related research contributes very well to better understanding of value creation in the purchase process.

Klíčová slova

habit; decision making process; customer value

Klíčová slova v angličtině

habit; decision making process; customer value

Autoři

KONEČNÁ, Z.

Rok RIV

2012

Vydáno

05.10.2011

Nakladatel

University of Applied Sciences Linz

Místo

Linz

Strany počet

1

Plný text v Digitální knihovně

http://hdl.handle.net/

BibTex

@misc{BUT89840,
  author="Zdeňka {Konečná}",
  title="Review: Kraigher-Krainer, J. Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making.",
  year="2011",
  pages="1",
  publisher="University of Applied Sciences Linz",
  address="Linz",
  note="Article - other"
}