Detail publikačního výsledku

Signification of marketing effectiveness in industry

MILICHOVSKÝ, F.; ŠIMBEROVÁ, I.

Originální název

Signification of marketing effectiveness in industry

Anglický název

Signification of marketing effectiveness in industry

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.

Anglický abstrakt

Nowadays, marketing and marketing performance are becoming one of the most important sections in all companies. The reason for this change is made by world globalization. Many companies have to improve own corporate marketing activities, especially in industrial marketing. Marketing thinking brings new view on market environment and creates specific marketing tools, which are possible to use in industry area. Companies have no comparison with own competitors in the individual industry fields, which is only possible using appropriately by chosen instruments. The goal of this paper is map current level of knowledge on the issue, based on a search of scientific articles and researches.

Klíčová slova

marketing effectiveness, industry, corporate performance, measurement.

Klíčová slova v angličtině

marketing effectiveness, industry, corporate performance, measurement.

Autoři

MILICHOVSKÝ, F.; ŠIMBEROVÁ, I.

Rok RIV

2012

Vydáno

16.11.2011

Nakladatel

Mykolas Romeris University

Místo

Vilnius

ISSN

2029-8501

Periodikum

International Scientific Conference “Whither Our Economies

Svazek

2011

Číslo

1

Stát

Litevská republika

Strany od

98

Strany do

103

Strany počet

6

Plný text v Digitální knihovně

http://hdl.handle.net/

BibTex

@article{BUT75309,
  author="František {Milichovský} and Iveta {Šimberová}",
  title="Signification of marketing effectiveness in industry",
  journal="International Scientific Conference “Whither Our Economies",
  year="2011",
  volume="2011",
  number="1",
  pages="98--103",
  issn="2029-8501"
}