Detail publikačního výsledku

Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology

NOVOTNÁ, V.; LUHAN, J.; BUDÍK, J.

Originální název

Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology

Anglický název

Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

In the article, there are analysed some results of survey concerning preferences of applicants for study at BUT Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent comlementation consists in a current state analysis, then, associated with future development prediction. In this discourse, the emphasis is put on mapping of university study applicants preferences, connected with identification of FBM strong and weak aspects regarding its presentation to the public. Survey results are focused on determination of FBM position strengthening potential in competitive environment of Czech Republic universities and, if need be, foreign universities.

Anglický abstrakt

In the article, there are analysed some results of survey concerning preferences of applicants for study at BUT Faculty of Business and Management, Brno for purposes of faculty marketing strategy development depending on current development of Czech Republics tertiary sphere with concentration on South Moravian Regions specifics. The current development brings in changes in schools environment, to which universities must react accordingly. The initial step regarding changes preparation and subsequent comlementation consists in a current state analysis, then, associated with future development prediction. In this discourse, the emphasis is put on mapping of university study applicants preferences, connected with identification of FBM strong and weak aspects regarding its presentation to the public. Survey results are focused on determination of FBM position strengthening potential in competitive environment of Czech Republic universities and, if need be, foreign universities.

Klíčová slova

Statistical evaluation, applicants preferences, marketing strategy, public sphere

Klíčová slova v angličtině

Statistical evaluation, applicants preferences, marketing strategy, public sphere

Autoři

NOVOTNÁ, V.; LUHAN, J.; BUDÍK, J.

Rok RIV

2012

Vydáno

29.06.2011

Nakladatel

IBIMA

Místo

Kuala Lumpur

ISBN

978-0-9821489-5-2

Kniha

Innoviation and Knowledge Management A Global Competitive Advantage Proceedings of The 16th International Business Information Management Association Conference

Strany od

1275

Strany do

1285

Strany počet

11

BibTex

@inproceedings{BUT72323,
  author="Veronika {Novotná} and Jan {Luhan} and Jan {Budík}",
  title="Preferences of Applicants for Study at the Faculty of Business and Management, Brno University of Technology",
  booktitle="Innoviation and Knowledge Management A Global Competitive Advantage Proceedings of The 16th International Business Information Management Association Conference",
  year="2011",
  pages="1275--1285",
  publisher="IBIMA",
  address="Kuala Lumpur",
  isbn="978-0-9821489-5-2"
}