Detail publikačního výsledku

Analysis of Company Success Potential from the Point of View of Success-ability

ZICH, R.

Originální název

Analysis of Company Success Potential from the Point of View of Success-ability

Anglický název

Analysis of Company Success Potential from the Point of View of Success-ability

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.

Anglický abstrakt

The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.

Klíčová slova

strategy, competitiveness, competitive advantage, competition, success-ability, strategic analysis

Klíčová slova v angličtině

strategy, competitiveness, competitive advantage, competition, success-ability, strategic analysis

Autoři

ZICH, R.

Rok RIV

2010

Vydáno

01.12.2009

Nakladatel

MZLU

Místo

Brno

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Svazek

LVII

Číslo

6

Stát

Česká republika

Strany od

343

Strany do

349

Strany počet

6

BibTex

@article{BUT49345,
  author="Robert {Zich}",
  title="Analysis of Company Success Potential from the Point of View of Success-ability",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2009",
  volume="LVII",
  number="6",
  pages="343--349",
  issn="1211-8516"
}