Detail publikačního výsledku

Creative Society-Space for Development of Company Innovative Potential

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.; LACE, N.

Originální název

Creative Society-Space for Development of Company Innovative Potential

Anglický název

Creative Society-Space for Development of Company Innovative Potential

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.

Anglický abstrakt

The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.

Klíčová slova

creative society, industrial market, creative class, stakeholders, innovation, product offer development, Czech Republic, research

Klíčová slova v angličtině

creative society, industrial market, creative class, stakeholders, innovation, product offer development, Czech Republic, research

Autoři

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.; LACE, N.

Rok RIV

2010

Vydáno

05.09.2009

Nakladatel

KSI Transactions on Knowledge Society

Místo

Bulgaria, Sofia

ISSN

1313-4787

Periodikum

Knowledge Society

Svazek

3

Číslo

september 2009

Stát

Bulharská republika

Strany od

55

Strany do

59

Strany počet

4

BibTex

@article{BUT48461,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová} and Natalja {Lace}",
  title="Creative Society-Space for Development of Company Innovative Potential",
  journal="Knowledge Society",
  year="2009",
  volume="3",
  number="september 2009",
  pages="55--59",
  issn="1313-4787"
}