Detail publikačního výsledku

Corporate Culture- as a Barrier of Market Orientation Implementation

ŠIMBEROVÁ, I.

Originální název

Corporate Culture- as a Barrier of Market Orientation Implementation

Anglický název

Corporate Culture- as a Barrier of Market Orientation Implementation

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Anglický abstrakt

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Klíčová slova

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Klíčová slova v angličtině

Paper is focused to the problem of corporate culture as a barrier of market orientation implementation. The paper includes theoretical insight of market orientation implementation in companies from the corporate culture point of view. Contemporary cognition implicates the fact, that implementation of marketing concept depends on sharing degree of corporate culture by members of company. These facts and others are starting points for notification of importance corporate culture for corporate market orientation implementation and designing the research methodology. The paper is written in the framework of research project "Research of implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2010

Vydáno

05.04.2009

Nakladatel

Kaunas University of Technology

Místo

Kaunas, Litva

ISSN

1822-6515

Periodikum

Economics and management-2007

Svazek

2009

Číslo

14

Stát

Litevská republika

Strany od

1

Strany do

10

Strany počet

10

BibTex

@article{BUT48460,
  author="Iveta {Šimberová}",
  title="Corporate Culture- as a Barrier of Market Orientation Implementation",
  journal="Economics and management-2007",
  year="2009",
  volume="2009",
  number="14",
  pages="1--10",
  issn="1822-6515"
}