Long-life Education from Marketing Point of View

Long-life Education from Marketing Point of View

Článek recenzovaný mimo WoS a Scopus

The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also to the sphere of graduates. To monitor their entry to the labor market, their professional development, and to subsequently apply marketing approach in the management of long-life education.

The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also to the sphere of graduates. To monitor their entry to the labor market, their professional development, and to subsequently apply marketing approach in the management of long-life education.

Long-life eductaion, marketing of educational system, long-life education programmes

Long-life eductaion, marketing of educational system, long-life education programmes

ŠIMBEROVÁ, I.

12.04.2006

Vilnius University

Vilnius Lithuania

1822-3133

VADYBA Management

02

11

Estonská republika

136

143

8