Detail publikačního výsledku

MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION

ŠIMBEROVÁ, I.

Originální název

MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION

Anglický název

MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION

Druh

Článek recenzovaný mimo WoS a Scopus

Originální abstrakt

The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework.

Anglický abstrakt

The aim of the paper: The research question of the paper has focused on two main aspects: 1. looking for appropriate theoretical concept that should be expanded in more depth the contemporary theoretical base of the implementation of market orientation in organisations ; 2. focusing on cultural framework as presumable sphere of key barriers of the market orientation implementation. Novelty of the research problem is based on our view to pay attention to relation of market orientation implementation with the internal marketing and cultural framework.

Klíčová slova

Internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer

Klíčová slova v angličtině

Internal marketing, marketing culture, market orientation, customer satisfaction, services, value for customer

Autoři

ŠIMBEROVÁ, I.

Vydáno

04.10.2007

Nakladatel

University Sevilla

Místo

Sevilla

ISSN

1888-1734

Periodikum

USING EVENTS AND FESTIVALS TO DEVELOP TOURISM

Svazek

5

Číslo

1

Stát

Španělské království

Strany od

1

Strany do

15

Strany počet

15

BibTex

@article{BUT44587,
  author="Iveta {Šimberová}",
  title="MARKETING CULTURE - BASE FOR MARKET ORIENTATION IMPLEMENTATION",
  journal="USING EVENTS AND FESTIVALS TO DEVELOP TOURISM",
  year="2007",
  volume="5",
  number="1",
  pages="1--15",
  issn="1888-1734"
}