Detail publikačního výsledku

Designing a strategic alliance

NIEBAUEROVÁ, L.

Originální název

Designing a strategic alliance

Anglický název

Designing a strategic alliance

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The outcome of globalization and growing markets abroad make his topic current to companies to enlarge their operation. Companies being on the wave of new and exciting innovations, there is definitely a need to enlarge. The growth in economy opens up new doors for companies to create something larger, such as joint ventures or alliances. The decision of making new investments abroad needs enough information so they can be directed right with the knowledge needed to fulfill company's needs. This article is focused on designing a strategic alliance, alliance plan, preparing for strategic alliances and selecting an alliance partner.

Anglický abstrakt

The outcome of globalization and growing markets abroad make his topic current to companies to enlarge their operation. Companies being on the wave of new and exciting innovations, there is definitely a need to enlarge. The growth in economy opens up new doors for companies to create something larger, such as joint ventures or alliances. The decision of making new investments abroad needs enough information so they can be directed right with the knowledge needed to fulfill company's needs. This article is focused on designing a strategic alliance, alliance plan, preparing for strategic alliances and selecting an alliance partner.

Klíčová slova

strategic alliance

Klíčová slova v angličtině

strategic alliance

Autoři

NIEBAUEROVÁ, L.

Vydáno

26.11.2006

ISBN

802143323X

Kniha

Sborník příspěvků

BibTex

@inproceedings{BUT29946,
  author="Lenka {Širáňová}",
  title="Designing a strategic alliance",
  booktitle="Sborník příspěvků",
  year="2006",
  number="1",
  isbn="802143323X"
}