Detail publikačního výsledku

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.

Originální název

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Anglický název

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

Anglický abstrakt

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

Klíčová slova

stakeholder, identification, management, relationship

Klíčová slova v angličtině

stakeholder, identification, management, relationship

Autoři

ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.

Rok RIV

2010

Vydáno

10.09.2007

Nakladatel

University of Pardubice

Místo

Pardubice

ISBN

978-80-7395-015-6

Kniha

CRM 2007 "Customer Relationship Management 07"

Edice

2007

Strany od

35

Strany do

43

Strany počet

8

BibTex

@inproceedings{BUT25481,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová}",
  title="STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK",
  booktitle="CRM 2007 {"}Customer Relationship Management 07{"}",
  year="2007",
  series="2007",
  number="1",
  pages="35--43",
  publisher="University of Pardubice",
  address="Pardubice",
  isbn="978-80-7395-015-6"
}