Detail publikačního výsledku

The importace of customer services for industrial companies

KAŇOVSKÁ, L.

Originální název

The importace of customer services for industrial companies

Anglický název

The importace of customer services for industrial companies

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

This paper is focused on the importance of customer services and their impact on industrial companies, especially small and medium-sized companies. Integration of customer services to industrial markets is seen as a significant tool for customer satisfaction. The first part of the paper, theoretical aspects, stresses the most important advantages of customer services for companies. The second part describes the results from the research which was held in some Czech industrial small and medium-sized companies with the respect to customer services. For this paper the most interesting findings were chosen.

Anglický abstrakt

This paper is focused on the importance of customer services and their impact on industrial companies, especially small and medium-sized companies. Integration of customer services to industrial markets is seen as a significant tool for customer satisfaction. The first part of the paper, theoretical aspects, stresses the most important advantages of customer services for companies. The second part describes the results from the research which was held in some Czech industrial small and medium-sized companies with the respect to customer services. For this paper the most interesting findings were chosen.

Klíčová slova

customer services, industrial companies

Klíčová slova v angličtině

customer services, industrial companies

Autoři

KAŇOVSKÁ, L.

Vydáno

21.09.2006

Nakladatel

Vilnius University, Faculty of Economics

Místo

Vilnius

ISBN

9986-19-936-0

BibTex

@inproceedings{BUT19664,
  author="Lucie {Kaňovská}",
  title="The importace of customer services for industrial companies",
  year="2006",
  publisher="Vilnius University, Faculty of Economics",
  address="Vilnius",
  isbn="9986-19-936-0"
}