Detail publikačního výsledku

Rating of Small-scale Retail Competitiveness in Accordance with Customers Satisfaction

BERANOVÁ, M.

Originální název

Rating of Small-scale Retail Competitiveness in Accordance with Customers Satisfaction

Anglický název

Rating of Small-scale Retail Competitiveness in Accordance with Customers Satisfaction

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The problem of small-scale retail competitive position has come into recency in last ten years, namely because of the trans-national retail chains arrival. In my work I deal with the competitiveness of small-scale retail of the rural type of grocery, of general goods, because especially these retail outlets have suffered the greatest injuries because of super and hyper markets arrival. This paper is aimed at the significancy of customers "shopping satisfaction" as at an important factor inside of entire small-scale retail outlet competitiveness rating. The paper is based on the partial findings of my research of customers attitudes towards small-scale retail outlets. The research has been realized on the sample of nearly hundred informants. These partial findings are presented in the paper and the conclusions resulting from the findings are discussed with the literature here.

Anglický abstrakt

The problem of small-scale retail competitive position has come into recency in last ten years, namely because of the trans-national retail chains arrival. In my work I deal with the competitiveness of small-scale retail of the rural type of grocery, of general goods, because especially these retail outlets have suffered the greatest injuries because of super and hyper markets arrival. This paper is aimed at the significancy of customers "shopping satisfaction" as at an important factor inside of entire small-scale retail outlet competitiveness rating. The paper is based on the partial findings of my research of customers attitudes towards small-scale retail outlets. The research has been realized on the sample of nearly hundred informants. These partial findings are presented in the paper and the conclusions resulting from the findings are discussed with the literature here.

Klíčová slova

small-scale retail, retail chains, grocery, small-scale retail outlet, competitiveness

Klíčová slova v angličtině

small-scale retail, retail chains, grocery, small-scale retail outlet, competitiveness

Autoři

BERANOVÁ, M.

Vydáno

27.05.2005

Nakladatel

VUT v Brně, Fakulta podnikatelská

Místo

VUT v Brně, Fakulta podnikatelská

ISBN

80-214-2953-4

Kniha

Management, Economics and Business Development in the New European Conditions

Edice

3.

Strany počet

1

BibTex

@inproceedings{BUT18082,
  author="Michaela {Beranová}",
  title="Rating of Small-scale Retail Competitiveness in Accordance with Customers Satisfaction",
  booktitle="Management, Economics and Business Development in the New European Conditions",
  year="2005",
  series="3.",
  number="1.",
  pages="1",
  publisher="VUT v Brně, Fakulta podnikatelská",
  address="VUT v Brně, Fakulta podnikatelská",
  isbn="80-214-2953-4"
}