Detail publikačního výsledku

Customer services within the Czech manufacturing companies

KAŇOVSKÁ, L.

Originální název

Customer services within the Czech manufacturing companies

Anglický název

Customer services within the Czech manufacturing companies

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The main topic of this paper is the using and managing of customer services within some Czech companies. Based on the marketing research, which was examined 55 Czech manufacturing companies, I found very interesting information describing the view of employees on the use of customer services. The questions, for example, tried to find out how important services are for company management, which kind of services companies provide to their customers and if companies have defined special strategies, which deal with customer services.

Anglický abstrakt

The main topic of this paper is the using and managing of customer services within some Czech companies. Based on the marketing research, which was examined 55 Czech manufacturing companies, I found very interesting information describing the view of employees on the use of customer services. The questions, for example, tried to find out how important services are for company management, which kind of services companies provide to their customers and if companies have defined special strategies, which deal with customer services.

Klíčová slova

customer services, czech manufacturing companies

Klíčová slova v angličtině

customer services, czech manufacturing companies

Autoři

KAŇOVSKÁ, L.

Vydáno

10.09.2004

Nakladatel

VUT v Brně, FP

Místo

Brno

ISBN

80-214-2717-5

BibTex

@inproceedings{BUT16769,
  author="Lucie {Kaňovská}",
  title="Customer services within the Czech manufacturing companies",
  year="2004",
  publisher="VUT v Brně, FP",
  address="Brno",
  isbn="80-214-2717-5"
}