Detail publikačního výsledku

Relationship of activities in reverse logistics according to sell point in Czech Republic

MILICHOVSKÝ, F.

Originální název

Relationship of activities in reverse logistics according to sell point in Czech Republic

Anglický název

Relationship of activities in reverse logistics according to sell point in Czech Republic

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson’s chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

Anglický abstrakt

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson’s chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

Klíčová slova

Reverse logistics, marketing communication, green communication

Klíčová slova v angličtině

Reverse logistics, marketing communication, green communication

Autoři

MILICHOVSKÝ, F.

Rok RIV

2019

Vydáno

30.01.2019

Nakladatel

EDP Sciences

Místo

Peking (CN)

ISBN

978-2-7598-9063-7

Kniha

Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018)

ISSN

2261-2424

Periodikum

SHS Web of Conferences

Číslo

61

Stát

Francouzská republika

Strany od

1

Strany do

9

Strany počet

9

URL

https://www.shs-conferences.org/articles/shsconf/pdf/2019/02/shsconf_ies2018_01016.pdf

Plný text v Digitální knihovně

http://hdl.handle.net/11012/196402

BibTex

@inproceedings{BUT155362,
  author="František {Milichovský}",
  title="Relationship of activities in reverse logistics according to sell point in Czech Republic",
  booktitle="Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018)",
  year="2019",
  journal="SHS Web of Conferences",
  number="61",
  pages="1--9",
  publisher="EDP Sciences",
  address="Peking (CN)",
  doi="10.1051/shsconf/20196101016",
  isbn="978-2-7598-9063-7",
  issn="2261-2424",
  url="https://www.shs-conferences.org/articles/shsconf/pdf/2019/02/shsconf_ies2018_01016.pdf"
}