Detail publikace

Managerial Decisions on Optimal Number of Demand Segments.

SCHÜLLER, D. PEKÁREK, J. RAŠTICOVÁ, M.

Originální název

Managerial Decisions on Optimal Number of Demand Segments.

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Demand segmentation is an important tool for enterprises to improve planning and apply various marketing policies. The purpose of this study is to present a new approach to determining the optimal number of market segments taking into consideration the measure of homogeneity of certain segments, their size, and economic attractiveness.

Klíčová slova

demand, segmentation, method, Fuzzy C-Means clustering, managers

Autoři

SCHÜLLER, D.; PEKÁREK, J.; RAŠTICOVÁ, M.

Rok RIV

2015

Vydáno

26. 8. 2015

Nakladatel

Bulgarian Academy of Sciences

Místo

Albena, Bulgaria

ISBN

978-619-7105-48-3

Kniha

2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

Edice

2

Číslo edice

3

Strany od

545

Strany do

552

Strany počet

8

URL

http://www.sgemsocial.org/ssgemlib/spip.php?article1928

BibTex

@inproceedings{BUT119671,
  author="David {Schüller} and Jan {Pekárek} and Martina {Rašticová}",
  title="Managerial Decisions on Optimal Number of Demand Segments.",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  year="2015",
  series="2",
  number="3",
  pages="545--552",
  publisher="Bulgarian Academy of Sciences",
  address="Albena, Bulgaria",
  doi="10.5593/SGEMSOCIAL2015/B23/S7.069",
  isbn="978-619-7105-48-3",
  url="http://www.sgemsocial.org/ssgemlib/spip.php?article1928"
}