Detail publikačního výsledku

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.

Originální název

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Anglický název

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Druh

Článek WoS

Originální abstrakt

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.

Anglický abstrakt

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.

Klíčová slova

Market orientation, strategic behavior, hi-tech companies, the Czech Republic, management, business performance

Klíčová slova v angličtině

Market orientation, strategic behavior, hi-tech companies, the Czech Republic, management, business performance

Autoři

KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.

Rok RIV

2015

Vydáno

15.12.2014

Nakladatel

Technická univerzita v Liberci

Místo

Liberec

ISSN

1212-3609

Periodikum

E & M Ekonomie a Management

Svazek

17

Číslo

4

Stát

Česká republika

Strany od

86

Strany do

100

Strany počet

15

BibTex

@article{BUT111446,
  author="Lucie {Kaňovská} and Eva {Tomášková}",
  title="MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES",
  journal="E & M Ekonomie a Management",
  year="2014",
  volume="17",
  number="4",
  pages="86--100",
  doi="10.15240/tul/001/2014-4-007",
  issn="1212-3609"
}