Detail publikačního výsledku

The Method of Measuring Market Orientation

TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V.

Originální název

The Method of Measuring Market Orientation

Anglický název

The Method of Measuring Market Orientation

Druh

Stať ve sborníku v databázi WoS či Scopus

Originální abstrakt

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

Anglický abstrakt

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

Klíčová slova

Market orientation, measuremnt of market orientation

Klíčová slova v angličtině

Market orientation, measuremnt of market orientation

Autoři

TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V.

Vydáno

15.12.2007

Nakladatel

European International Business Academy

Místo

Catania, Itálie

Kniha

EIBA 2007

Edice

1

Strany od

27-30

Strany počet

64