Publication result detail

The Method of Measuring Market Orientation

TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V.

Original Title

The Method of Measuring Market Orientation

English Title

The Method of Measuring Market Orientation

Type

Paper in proceedings (conference paper)

Original Abstract

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

English abstract

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

Keywords

Market orientation, measuremnt of market orientation

Key words in English

Market orientation, measuremnt of market orientation

Authors

TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V.

Released

15.12.2007

Publisher

European International Business Academy

Location

Catania, Itálie

Book

EIBA 2007

Edition

1

Pages from

27-30

Pages count

64