Detail publikace

Applied Science in Marketing and Management

DOSTÁL, P.

Originální název

Applied Science in Marketing and Management

Typ

přednáška

Jazyk

angličtina

Originální abstrakt

Marketing and management play important role in business activities. There are so many inputs for decision making that are difficult to measure. The fuzzy logic uses means for description of unsharp and vague values. The lecture deals with the application of this theory in business and marketing and describes the advantages. The use of artificial neural network and genetic algorithms are mentioned.

Klíčová slova

artificial intelligence; fuzzy logic, artificial neural network, genetic algorithms, marketing, management

Autoři

DOSTÁL, P.

Vydáno

22. 5. 2023

Nakladatel

University of Applied Science Leiden

Místo

Leiden, Netherlands

Strany od

1

Strany do

50

Strany počet

50

BibTex

@misc{BUT183690,
  author="Petr {Dostál}",
  title="Applied Science in Marketing and Management",
  year="2023",
  pages="1--50",
  publisher="University of Applied Science Leiden",
  address="Leiden, Netherlands",
  note="lecture"
}