Detail publikace

THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC

DOHNAL, R. HANUŠOVÁ, H. LIPOVSKÁ, Z.

Originální název

THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC

Typ

článek ve sborníku mimo WoS a Scopus

Jazyk

angličtina

Originální abstrakt

The effect of goodwill is unquestionable against to its influence on the supplier. Goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of Goodwill is not the same in the world but generally is considered to be an integral part of the company’s value and company assets mainly intangible assets. In many countries, Goodwill is considered to be a long-term assets of the company. This refers to countries where is no difference between long-term tangible assets, intangible and financial assets under the Financial Accounting System.

Klíčová slova

Goodwil, Marketing, Marketing Strategy, Acounting

Autoři

DOHNAL, R.; HANUŠOVÁ, H.; LIPOVSKÁ, Z.

Vydáno

26. 8. 2018

Nakladatel

SGEM 2018

Místo

Albena, Bulharsko

ISBN

978-619-7408-65-2

Kniha

5th International Multidisciplinary Scientific Conference on Social Scienc Arts

Číslo edice

1

ISSN

2367-5659

Periodikum

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Číslo

5

Stát

Bulharská republika

Strany od

1107

Strany do

1114

Strany počet

8

BibTex

@inproceedings{BUT149941,
  author="Radek {Dohnal} and Helena {Hanušová} and Zuzana {Lipovská}",
  title="THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC",
  booktitle="5th International Multidisciplinary Scientific Conference on Social Scienc Arts",
  year="2018",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  number="5",
  pages="1107--1114",
  publisher="SGEM 2018",
  address="Albena, Bulharsko",
  isbn="978-619-7408-65-2",
  issn="2367-5659"
}